How it started
Balto started with a simple frustration: Dr. Friedlander was spending too much of his time fighting insurance companies instead of caring for patients.
Again and again, he saw patients who clearly needed treatment have that treatment delayed, denied, or buried in paperwork. The problem was one of medical necessity, but unnecessary barriers to care. The insurance system had become so complex, slow, and difficult to navigate that even patients who should have been covered were getting denied.
Gil Eyal
Founder & CEO
Adam Friedlander
Chief Medical Officer
Dr. Friedlander found himself writing letters, resubmitting forms, chasing documentation, appealing denials, and trying to decode payer rules that seemed designed to obstruct rather than deliver care. Every hour spent battling insurance was an hour taken away from patients.
Gil was one of those patients. When Dr. Friedlander helped him get covered for a medication that would have otherwise cost over $1,000, they both realized the problem was not medical nuance or appropriate cost control - it was a paperwork maze designed to wear people down. Balto fixes that.
We built Balto to help patients get the coverage they deserve by combining medical expertise, insurance strategy, and technology. Our goal is to take on the administrative fight that patients and doctors should never have to fight alone - so that more people can access the care, medications, and treatments their doctors know they need.
Gil Eyal
Founder & CEO
Adam Friedlander
Chief Medical Officer
The Origin of Balto
Delivering medicine when no one else could.
In 1925, a diphtheria outbreak threatened a remote town in Alaska. The only serum was hundreds of miles away, and blizzard conditions made travel impossible. A relay of sled dog teams was organized to deliver the vital medicine, with Balto leading the final leg through treacherous whiteout conditions—bringing the serum to the town and saving countless lives.
Meet your Doctors & Health Experts
Our doctors and nutrition team work together to help you achieve your health goals.
Adam Friedlander, MD
Chief Medical Officer
Roni Enten Vissoker, PhD, CNS, CDN
Director of Individualized Nutrition
Rob Rogers, MD
Internal & Precision Medicine
Fred Weiss, MD, DPT, RMSK
Musculoskeletal Medicine
Board-certified doctors
Decades of medical experience.
Research-driven approach
Protocols built on peer-reviewed science and real-world patient outcomes.
Support at every step
A dedicated team working together to help you shed the pounds and keep the weight off for good.
Balto Health is a comprehensive healthcare platform that helps patients access hard-to-get medications at affordable prices, even when insurance says no.
Our doctors are licensed in all 50 states and Washington, D.C. Balto Health services are currently available in the following states: Alabama, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Mexico, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, West Virginia, and Wyoming. We're rapidly expanding, so if we’re not yet in your state, join the waitlist and we’ll notify you when we launch there.
We offer transparent pricing with no hidden fees. Our pricing varies based on your specific medication needs and insurance coverage. You can read more in Pricing.
Yes. Balto Health is a subscription-based service. You're billed monthly and can cancel at any time. Most of our patients stick around long term because we help them maintain access to life-changing medication and handle the paperwork with their insurers every step of the way.